impactmarkedsføring
Definisjon
En markedsføringsstrategi som fokuserer på å skape betydelig og målbar sosial eller miljømessig påvirkning samtidig som kommersielle mål oppnås.
Synonymer3
Antonymer2
Eksempler på bruk1
The company adopted impactmarkedsføring to align its brand with sustainability goals; Impactmarkedsføring campaigns often emphasize ethical consumerism; Many startups use impactmarkedsføring to differentiate themselves in competitive markets.
Etymologi og opprinnelse
The term 'impactmarkedsføring' is a compound of the English word 'impact', meaning a strong effect or influence, and the Norwegian 'markedsføring', meaning marketing. It reflects a modern marketing approach that integrates social or environmental impact with business promotion.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account based marketing (ABM)
Account Based Marketing (ABM) and impactmarkedsføring (impact marketing) intersect in their strategic focus on delivering highly targeted, value-driven marketing efforts that resonate deeply with specific audiences. ABM concentrates on identifying and engaging high-value accounts through personalized campaigns tailored to the unique needs and pain points of those accounts. Impactmarkedsføring emphasizes creating meaningful, measurable impact—often social, environmental, or business-related—through marketing initiatives that connect on a purpose-driven level with stakeholders. The practical connection lies in how ABM can leverage impactmarkedsføring principles to deepen engagement with key accounts by aligning marketing messages and campaigns around shared values or impact goals that matter to those accounts. For example, when a company uses ABM to target a client known for sustainability commitments, integrating impactmarkedsføring strategies—such as showcasing the company’s sustainable practices or social responsibility efforts—can increase relevance and trust, thereby enhancing conversion and long-term relationship strength. Conversely, impactmarkedsføring benefits from ABM’s precision targeting to ensure that impact-driven messages reach the most receptive and influential decision-makers, maximizing the effectiveness and ROI of purpose-driven campaigns. In digital strategy, combining ABM’s data-driven personalization with impactmarkedsføring’s focus on authentic, value-based storytelling creates campaigns that not only attract but also emotionally engage high-value accounts, fostering loyalty and advocacy. This synergy enables businesses to move beyond generic messaging toward strategic, impact-oriented dialogues with their most important prospects and customers.
Email marketing software
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Annonseringsfunnel
is a strategy used within
Ad placement
Ad placement and impactmarkedsføring (impact marketing) are intricately connected through the strategic positioning of advertisements to maximize social and environmental impact alongside commercial goals. Impactmarkedsføring focuses on creating marketing initiatives that generate positive societal or environmental outcomes while driving business results. Effective ad placement is critical in this context because it ensures that impact-driven messages reach the right audience segments in environments where they are most receptive and likely to engage. For example, placing ads on platforms or channels known for socially conscious audiences (such as sustainability-focused websites, community forums, or ethical lifestyle apps) amplifies the credibility and resonance of impact campaigns. Additionally, precise ad placement allows impactmarkedsføring efforts to optimize resource allocation by targeting users who value impact-oriented brands, thereby increasing conversion rates and reinforcing brand authenticity. Without thoughtful ad placement, impact marketing messages risk being diluted, ignored, or misaligned with audience values, undermining both impact and business objectives. Therefore, ad placement acts as a tactical lever that operationalizes the strategic goals of impactmarkedsføring by aligning message delivery with audience context and values in digital and traditional media landscapes.
Ad copy
Ad copy is the crafted textual content designed to persuade and engage a target audience, while impactmarkedsføring (impact marketing) focuses on creating marketing strategies that generate measurable, meaningful outcomes such as social change, brand reputation, or customer loyalty beyond mere sales. The relationship between the two lies in how ad copy serves as a critical execution element within impactmarkedsføring campaigns. Specifically, to achieve the deeper objectives of impact marketing, ad copy must be purposefully written to resonate emotionally and ethically with the audience, clearly communicate the impact-driven value proposition, and motivate action aligned with the campaign’s social or brand impact goals. This means that the effectiveness of impactmarkedsføring heavily depends on ad copy that not only attracts attention but also reinforces the impact narrative, thereby amplifying the campaign’s ability to drive both engagement and measurable impact. In digital strategy, this relationship is operationalized by continuously testing and optimizing ad copy to ensure it aligns with impact metrics (e.g., sentiment, engagement quality, conversion to impact-related actions), making ad copy a tactical lever to realize the strategic ambitions of impactmarkedsføring.
Ad format
Impactmarkedsføring, or impact marketing, focuses on creating marketing campaigns that generate measurable, meaningful outcomes such as social impact, brand trust, or customer engagement beyond mere sales. The choice of ad format directly influences how effectively these impact-driven messages are communicated and received by the target audience. For example, immersive ad formats like video storytelling or interactive ads enable deeper emotional engagement, which is critical for impact marketing campaigns aiming to shift perceptions or inspire action. Conversely, static or banner ads may limit the ability to convey nuanced social messages or complex calls to action. Therefore, selecting an ad format that aligns with the campaign’s impact goals—such as formats that support rich media, user interaction, or storytelling—amplifies the potential for impact marketing to achieve its objectives. In digital strategy, this means integrating ad formats that facilitate authentic engagement and measurable social outcomes, enabling marketers to track and optimize the real-world impact of their campaigns rather than just impressions or clicks.
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for
Customer service
is a tool for
Tv
TV serves as a high-reach, mass-audience channel that impactmarkedsføring (impact marketing) leverages to maximize the effectiveness of campaigns aimed at creating measurable, meaningful consumer actions. Impact marketing focuses on driving specific outcomes—such as brand engagement, conversions, or social impact—by carefully aligning messaging with audience behavior and response metrics. TV's broad visibility and emotional storytelling capabilities enable impact marketing strategies to establish strong brand presence and emotional resonance quickly, which can then be tracked and optimized through integrated digital measurement tools. For example, impact marketing campaigns use TV spots to trigger immediate consumer responses (like website visits, app downloads, or social sharing) that are monitored via digital analytics, allowing marketers to refine messaging and media spend in near real-time. This synergy between TV's mass reach and impact marketing's data-driven, outcome-focused approach enhances campaign ROI by combining traditional broadcast power with precise impact measurement and optimization.
Account executive
An Account Executive (AE) in marketing and business acts as the primary liaison between the client and the agency or company, responsible for managing client relationships, understanding client goals, and ensuring the delivery of marketing solutions that meet those goals. Impactmarkedsføring, or impact marketing, focuses on creating marketing strategies that generate measurable, meaningful outcomes—often emphasizing social impact, sustainability, or purpose-driven messaging alongside traditional business objectives. The relationship between an AE and impactmarkedsføring is practical and strategic: the AE must deeply understand the principles and objectives of impact marketing to effectively communicate its value to clients, align campaign execution with impact-driven goals, and negotiate resources or creative direction that reflect the desired social or environmental outcomes. Furthermore, the AE facilitates the translation of impact marketing metrics into client reports and business cases, ensuring that impact initiatives are integrated into broader digital strategies and business objectives. This requires the AE to bridge client expectations with impact marketing tactics, ensuring campaigns are both commercially viable and socially meaningful, thus enhancing client satisfaction and long-term partnership value.
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