Marketing strategy
Definisjon
En plan eller tilnærming som implementeres av en bedrift eller organisasjon for å promotere og selge produkter eller tjenester til målgrupper.
Synonymer4
Antonymer1
Eksempler på bruk1
A company must develop a robust marketing strategy to effectively reach its target customers; The marketing strategy for the new product launch emphasizes digital advertising and social media engagement.
Etymologi og opprinnelse
The term 'marketing' is derived from the Latin 'mercatus,' meaning 'market,' while 'strategy' originates from the Greek 'strategia,' meaning 'generalship' or 'planning.'
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonsegruppe
Both 'Marketing strategy' and 'Annonsegruppe' are integral components of digital advertising, where a well-defined marketing strategy informs the creation and targeting of an 'Annonsegruppe' (ad group) to effectively reach the desired audience.
e-post
E-post serves as a digital conduit for delivering targeted promotions, making it a vital tool in any effective marketing strategy.
Facebook Business Manager
Facebook Business Manager serves as a powerful tool within a marketing strategy, enabling businesses to efficiently manage their advertising and audience engagement across Facebook's vast platform.
Google Ads
A marketing strategy often leverages Google Ads as a powerful tool to target specific audiences and maximize brand visibility in the digital landscape.
annonsering
Both 'Marketing strategy' and 'annonsering' (Swedish for 'advertising') share the core objective of effectively communicating a brand's message to target audiences, employing various techniques to stimulate interest and drive engagement.
Annonse
"Annonse," meaning advertisement, serves as a foundational element in any effective marketing strategy, as it directly communicates a brand's message to target audiences.
Sporingspixel
"Sporingspixel," which translates to "tracking pixel," embodies the essence of data collection and analysis in digital marketing, serving as a vital tool in optimizing a marketing strategy through precise audience targeting and performance measurement.
viewability
Marketing strategy defines the overarching plan for reaching target audiences and achieving business goals, often specifying channels, messaging, and budget allocation. Viewability directly impacts the effectiveness of digital marketing tactics within that strategy by measuring whether ads are actually seen by users. Since digital advertising spend is a significant component of many marketing strategies, ensuring high viewability rates is critical to maximizing ROI. Practically, marketers incorporate viewability metrics to optimize media buying decisions, select premium inventory, and adjust creative placements to improve ad exposure. This feedback loop allows marketing strategists to refine targeting and channel mix based on which placements deliver measurable, viewable impressions, thereby enhancing campaign performance and aligning spend with actual audience engagement. Without integrating viewability data, marketing strategies risk investing in impressions that are never seen, undermining both brand awareness and conversion goals. Thus, viewability serves as a key performance indicator that informs and sharpens digital marketing strategy execution.
Tv
A marketing strategy often leverages TV as a powerful medium to effectively broadcast brand messages and engage a wide audience through captivating visuals and storytelling.
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