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CPA (Cost-per-action)vsSosial markedsføring

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CPA (Cost-per-action) and sosial markedsføring (social marketing) intertwine as both strategies focus on optimizing actions and engagements in digital campaigns, aiming to enhance communication and conversion in targeted audiences.

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CPA (Cost-per-action)

noun/kəʊst pər ˈækʃən/

A digital marketing pricing model in which advertisers pay for a specific action taken by a user, such as a purchase, sign-up, or download.

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Sosial markedsføring

substantivsosial mar-keds-fø-ring

the use of social media platforms and websites to promote a product or service

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